The Hard Rock Café is a well known company around the world. They are located in only 42 different countries, but in every country people know about this phenomenon. We have been raised while the Hard Rock Café was already a success, but there have been times that this company didn’t even exist. To give you an idea about how this company, this concept was formed we will now show you a part of the company’s history.
Everything started with Eric Clapton and his guitar. (A Fender Lead II). This idea of the Hard Rock Café all started with a joke among friends. In the seventies (1971) Eric Clapton often dined at a café in London called the Hard Rock Café. It was a funk old building that used to be a Rolls Royce dealership. The café was founded by Isaac Tigrett and Peter Morton, two enterprising, music-loving Americans. The Hard Rock Café was a classic. You could be yourself at the Hard Rock Café, it was good food, at a good time, at a good place.
Eric Clapton became friends with the proprietors and went to dine at the Hard Rock café frequently. The proprietors asked Eric Clapton one day if they could hang one of his guitars to the wall of their Café. They laughed about the idea and he handed them a guitar, which they hung up to the wall. It is still to be seen in the Hard Rock Café in London nowadays.
No one thought about it anymore until one week later another guitar arrived (a Gibson Ls Paul), with a note from Pete Townshend (The Who), which read: “Mine’s as good as his. Love, Pete”. This guitar was also put on the wall. After this the guitars and band equipment, better said rock equipment, never stopped coming.
Everything started with Eric Clapton and his guitar. (A Fender Lead II). This idea of the Hard Rock Café all started with a joke among friends. In the seventies (1971) Eric Clapton often dined at a café in London called the Hard Rock Café. It was a funk old building that used to be a Rolls Royce dealership. The café was founded by Isaac Tigrett and Peter Morton, two enterprising, music-loving Americans. The Hard Rock Café was a classic. You could be yourself at the Hard Rock Café, it was good food, at a good time, at a good place.
Eric Clapton became friends with the proprietors and went to dine at the Hard Rock café frequently. The proprietors asked Eric Clapton one day if they could hang one of his guitars to the wall of their Café. They laughed about the idea and he handed them a guitar, which they hung up to the wall. It is still to be seen in the Hard Rock Café in London nowadays.
No one thought about it anymore until one week later another guitar arrived (a Gibson Ls Paul), with a note from Pete Townshend (The Who), which read: “Mine’s as good as his. Love, Pete”. This guitar was also put on the wall. After this the guitars and band equipment, better said rock equipment, never stopped coming.
Nowadays you can find over 70.000 guitars, drums, pianos, harmonicas, microphones, shirts, pants, scarves, shoes, handwritten lyrics, cars, bikes, a bus, etc- by far the largest most valuable collection of such things in the world- on the walls of over 138 Hard Rock Cafes, Hotels and Casinos in 42 countries worldwide.
But it all started with the one
Geen opmerkingen:
Een reactie posten