Conclusion

The assignment

We went to Flagstaff and Phoenix for a summercourse. It's not only holidays but also hard work. We received a paper with on it an assignment. The assignment was as following:

Choose an American Brand (Company) and analyze this Brand. When having analyzed this, try to find out if this concept could work out in countries outside of the USA, especially the Netherlands.

We chose for Hard Rock Cafe. It is an American Brand and exists for over 30 years now.

What did we do?

At first we started looking at the internet and find as much information as possible. When having this done we have gathered the information and made a pile of useful information, after which we started to write the history and welcome page.

We created an interview, for the customers aswell as for the general assistant manager of the Hard Rock Cafe, with which we went to the Cafe. When we got there we weren't allowed to interview the customers so we only interviewed the general assistant manager and meanwhile observed the customers.

General Conclusion
The Hard Rock Café is expensive, but what you get in return is of high quality. The Hard Rock Café provides their customers with high quality food, merchandise articles and good entertainment which makes the Hard Rock Café excellent in customer service.
The Hard Rock Cafés unique factor is the great amount of memorabilia’s of popular artists who had once performed there.

The Hard Rock Café’s are good located and easy accessible. They also use various marketing strategies to promote their products, such as billboards and advertising.
The branded customer experience of the Hard Rock Cafe is to deliver the customers an ultimate destination for rock lovers of all ages.

The main question is whether the Hard Rock Café would work in the Netherlands as well
We came to the conclusion that this concept from America would also work in the Netherlands, because this concept is already being realized in the Netherlands (Amsterdam). If there wasn’t a Hard Rock Café in the Netherlands, it would also work because of the high standards that the Hard Rock Café provides in their customer service, concept and merchandise.