Tempe, Phoenix, AZ.We would like to introduce ourselves:
Megan van den Dorpel, 21, second year student of NHTV, FBTR
Olja Petkovic, 18, first year student of NHTV, VTM
Andreas Brausum, 28, third year student of NHTV, ITTI
Nadia van den Boom, 18, second year student of NHTV, FBTR
We've made this blog for our assignment for the Summer Course 2009. The assignment is to choose a real American concept and analyze wether it could work in countries outside the United States or not.
The concept that we've chosen is the Hard Rock Café. We’ve chosen this concept because we have a member in our group, who is a big fan, (Megan van den Dorpel), and the concept is worldwide known. The Hard Rock Café was started by two Americans, now it’s owned by the Native Americans. We want to see how that change an impact on future developments has.
Megan van den Dorpel, 21, second year student of NHTV, FBTR
Olja Petkovic, 18, first year student of NHTV, VTM
Andreas Brausum, 28, third year student of NHTV, ITTI
Nadia van den Boom, 18, second year student of NHTV, FBTR
We've made this blog for our assignment for the Summer Course 2009. The assignment is to choose a real American concept and analyze wether it could work in countries outside the United States or not.
The concept that we've chosen is the Hard Rock Café. We’ve chosen this concept because we have a member in our group, who is a big fan, (Megan van den Dorpel), and the concept is worldwide known. The Hard Rock Café was started by two Americans, now it’s owned by the Native Americans. We want to see how that change an impact on future developments has.
The slogan of the Hard Rock Café is "Love all, Serve all" and "All is one". This slogan is based on the fact that they care about the wellness of people and the planet. For example they give a part of their profit to victims of major calamities. Charitable work will always be integral to "what" Hard Rock "is". The All is one part of the slogan has three different meanings. The first one is about the same human rights all around the world; the second one is about the experience of the lifestyle of the Hard Rock Café. The third one is that it all started with that one café in London.
The first Hard Rock Café became a sort of museum, started with a guitar of Eric Clapton. Nowadays everywhere around the world there are things (this is different in each café) of famous people signed by themselves hanging on the walls. People visit the café’s to see these things; they can also buy merchandise from the Hard Rock Café. These merchandise are very popular, the price quality proportion is of a very high standard.
